These baits belongs to a B classification, which e.g. can mean that the bait has cosmetic defects, that it has some type of small indentation in the rubber, that it can be perceived as duller as in some cases there is a lack of clear coat, that it loses its color faster, etc. but it can also be that it is delivered without a cardboard box as this has broken in delivery or similar. Note that the exact appearance of the product may therefore deviate slightly from the associated product image.
However, the mentioned cosmetic defects are not something that affect the function of the bait or is something that the pike necessarily cares about. Be sure to find yourself a bargain!